EY Japan, the Japanese branch of global accountancy firm Ernst & Young, has announced plans to launch a blockchain system for tracking Japanese sake and fruit and preventing the sale of fraudulent or counterfeit products.

According to Asian Nikkei Review, EY Japan's SAKE Blockchain will be rolled out across Asia one time the threat of the coronavirus and a stable business organization surround has been reestablished in the region.

The company is reportedly eying Hong Kong and Singapore as major markets that are also open to distributed ledger technologies.

EY Japan to combat counterfeit produce with blockchain

SAKE Blockchain's announcement comes among increasing exports for Japanese fruit and sake — with foreign demand for the alcoholic drinkable growing five.3% to $223 million in 2022, and Japanese fruit exports tripling over the past decade.

The blockchain will be used to rails and record detailed data beyond the supply concatenation for Japanese produce including information on the origin of production and delivery routes.

Sake consumers to access blockchain database via QR code

Information regarding sake's ingredients and brewery will too be uploaded to the blockchain.

EY Advisory & Consulting partner Hideaki Kajiura stated: "Existence able to tell the story of the production and origin [of sake] will help to differentiate information technology from simulated products."

Consumers will be able to access the records by scanning a QR code printed on a bottle's labeling and will include recommendations for food pairings. The data will be accessible in 3 languages — English, Chinese and Korean.

Detailed temperature records will besides be kept throughout the supply chain in guild to ensure that produce is stored in an optimal environment both while aircraft and while in the possession of overseas restaurants and bottle shops.

The records will also be used by sake producers to gain insights into opportunities for efficiency savings in production and targeted marketing campaigns.

EY builds uses blockchain to trace vino in 2022

The initiative is non EY's first foray into tracing alcohol using blockchain, with the firm providing its proprietary DLT platform to Blockchain Vino Pte. Ltd. from May last year — with EY's blockchain tracking the authenticity, supply chain, and ingredients of European wines in five Asian markets from May terminal year.

On March xix, EY launched its open up-source smart contract and tokenization platform Baseline in partnership with Microsoft and ConsenSys.